Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave this storySave this story
Legendary makeup artist Bobbi Brown has been a staple in our makeup bags for years, and now the best Jones Road products are claiming prime real estate, too. After stepping away from her namesake beauty brand in 2016, Brown launched Jones Road in 2020—famously on the same day her non-compete with Estée Lauder ended—with six “hero” products, which she described as formulas that are “high-performing, multipurpose, and full of amazing, 'good-for-you' ingredients.” Think: buttery formulas with plumping squalane and fine-line-blurring jojoba seed oil that are especially harmonious with mature skin types. Since then, the brand has expanded to include lightweight bases, easy-to-use brushes, colorful shimmers, and even fragrances and candles.
Our Top Jones Road Products
- The Ultimate Dew Enhancer: Miracle Balm, $38
- Get in Line: Gel Liner, $32
- Depth and Definition: The Eyeshadow Stick, $32
- Lush Lips: Lip Recharge, $24
- Breathable Base: What the Foundation, $46
- Dark Circles, Be Damned: The Neutralizer Pencil, $28
- Royal Flush: The Best Blush, $30
On the hunt for buildable, weightless, and dew-enhancing makeup? Below, read about our editors’ favorite Jones Road beauty products.
Frequently Asked QuestionsLargeChevron
- How we test and review products
- Our staff and testers
The Ultimate Dew Enhancer: Miracle Balm
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Jones Road
Miracle Balm
Jones Road
Allure senior commerce director Shanna Shipin applying the Jones Road Miracle Balm in shade Tawny
Shanna Shipin
Why it's worth it: The Jones Road Miracle Balm is arguably the brand’s most popular product—and, trust us, the hype is well-deserved. (We didn’t give it an Allure Best of Beauty Award for nothing!) This glossy (but not sticky) balm lends a subtle hint of shimmer to your base, while a blend of jojoba seed oil, argan oil, and vitamin E moisturizes skin.
Makeup artist Suzy Gerstein told Allure that Miracle Balm is a mainstay in her cosmetics kit for its "great range of shades" (15 total) and "user-friendly texture that works across a wide variety of skin tones." After you gently push through—or break—the surface of the balm with your finger, pat it on anywhere you’d like some extra color. The flexible tints act as blush, bronzer, highlighter, and even eye shadow (talk about a multitasker).
Tester feedback from senior commerce director Shanna Shipin
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"If your skin is dull, dry, and needs some waking up, you absolutely need this product. Miracle Balm is truly a miracle in my kit—I can use it anywhere on my face for instant life. Yes, life. It's like video game mana for your face! It adds a natural wash to the skin and doesn't sink into fine lines or accentuate my pitted acne scars. My preferred color is this red-bronze Tawny, so I always look like I'm back from a beach getaway." —Shanna Shipin, senior commerce director
More to know
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- Key ingredients: jojoba seed oil, argan oil, vitamin E
- Shades: 15
- Finish: radiant
Get in Line: Gel Liner
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Gel Liner
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Former Allure content director Kara McGrath applying the Jones Road Gel Liner
Kara McGrath
Why it’s worth it: Yes, eyeliner can be (almost) foolproof. Instead of a standard pen, pencil, or twist-up, Jones Road’s Gel Liner lives in a sleek little pot and works best with the brand’s Precision Eyeliner Brush (or any angled, dense brush) for crisp, clean lines. Use the tip of the brush to get in between your lashes or use the flatter side for thicker, graphic strokes. The eyeliner formula is creamy, flexible, and water-resistant—just make sure to twist the cap shut tightly after each use to keep it from drying out.
McGrath before applying the Jones Road Gel Liner
Kara McGrath
McGrath after applying the Jones Road Gel Liner
Kara McGrath
Tester feedback from former content director Kara McGrath
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"If you're a gel liner newbie, this could be the one for you. The formula is so creamy that it makes it almost impossible to mess up, especially if you use the brand's ultra-thin brush to apply it. I like adding a thin line of the Brown shade to my upper lids on days when I want to add just a little bit more oomph to my everyday makeup look.” —Kara McGrath, former content director
More to know
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- Key ingredients: isododecane (keeps it smooth), tribehenin (extends wear), and silica (provides slip)
- Shades: 4
Depth and Definition: The Eyeshadow Stick
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The Eyeshadow Stick
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Allure senior staff writer Elizabeth Gulino applying the Jones Road The Eyeshadow Stick
Elizabeth Gulino
Why we love it: A smoky eye in seconds is possible—in fact, you don’t even need a brush to get the most out of Jones Road’s The Eyeshadow Stick. We’re big fans of the stick packaging and creamy formula, which make it easy to swipe, blend, and go. Inside, vitamin E and soybean oil moisturize the delicate skin around your eye and help the pigment blend out seamlessly. All eight shades are wearable neutrals that can be used to define your crease, brighten your inner corner, smoke out your lash line, or all of the above. Heads up: If you have oily eyelids, the brand recommends dusting a light layer of powder (like the Tinted Face Powder) or eye shadow (like The Best Eyeshadow) first to help the product grip.
Gulino before applying the Jones Road The Eyeshadow Stick
Elizabeth Gulino
Gulino after applying the Jones Road The Eyeshadow Stick
Elizabeth Gulino
Tester feedback from senior staff writer Elizabeth Gulino
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“I don't use eye shadow too often, but when I do, it's always in a stick form. I love these from Jones Road because they're creamy and easy to apply, and I especially like the smoky grey tone. The packaging is heavy and luxe, which I enjoy (it also makes it easy to find fishing around in my bag). It's easily blendable and buildable, so it can be as subtle or as intense as you'd like. There can be some fallout under my eyes after I blend with my fingers, so just be sure to use a light hand.” —Elizabeth Gulino, senior staff writer
More to know
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- Key ingredients: tocopherol (vitamin E), soybean oil
- Shades: 8
Lush Lips: Lip Recharge
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Lip Recharge
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Allure senior commerce editor Sarah Felbin applying the Jones Road Lip Recharge
Sarah Felbin
Why we love it: Soft, shimmery, and super-shiny, Lip Recharge is the grown-up gloss that makes our inner child happy while also giving our lips some much-needed TLC. As you swipe it on, peptides get to work smoothing and plumping lines, vitamin E strengthens your barrier, and shea butter deeply moisturizes for a softer pout. Add in a cooling metal applicator, and you’ve got yourself a small moment of self-care. Even better, the pink, brown, gold, and lavender shades are sheer enough to be versatile—wear them alone or on top of your favorite lip color for some added shimmer and shine. There’s also a clear option for no-makeup days when you just need something that’s extra nourishing.
Felbin before applying the Jones Road Lip Recharge
Sarah Felbin
Felbin after applying the Jones Road Lip Recharge
Sarah Felbin
Tester feedback from senior commerce editor Sarah Felbin
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“My lips are constantly dry and chapped, so I'm always trying new lip treatments as they come across my desk. This one from Jones Road is lovely—it feels soft and nourishing on my lips, but it isn't too thick or sticky. I love the cooling metal applicator feel—it makes me feel a little fancy as I apply it. And the colors are gorgeous! They're lightly shimmery, with super-small flecks throughout (no chunky glitter) and a beautiful, highly glossy finish. My lips feel hydrated and look so healthy (no matter how much they're really peeling). Alone, with a liner, or on top of lipstick, it's the restorative step my lip combos were missing. The shade names are on a sticker on the back of each tube, and the sticker comes off easily, so I'm a little concerned that eventually I won't remember which shades I have. Not a dealbreaker, though!” —Sarah Felbin, senior commerce editor
More to know
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- Key ingredients: peptides, vitamin E, shea butter
- Shades: 9
Breathable Base: What the Foundation
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What the Foundation
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Why we love it: The internet had a lot to say about Jones Road’s What the Foundation when it first came on the scene, partly because the formula is so unique. But after a learning curve came a devoted fan base that includes plenty of Allure editors. Packed with hydrating sodium hyaluronate and a host of plant-based oils (like castor seed, olive oil, and antioxidant-packed ginger root oil), WTF has a thin, creamy texture that blends in quickly and seamlessly. The light-to-medium coverage blurs imperfections, creating a smooth, radiant canvas for the rest of your makeup. Sixteen shades across pink, neutral, yellow, golden, red, and deep undertones are designed to suit a wide range of skin tones.
Pro tip: While you can use your fingers to apply What the Foundation, Bobbi created The Skin Brush specifically to help it go on evenly (and we’re all for a tool that shaves some time off of our morning routines).
More to know
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- Key ingredients: sodium hyaluronate, castor seed oil, olive fruit oil, ginger root oil
- Shades: 16
Hit the Target: The Detail Brush
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The Detail Brush
Jones Road
Why it’s worth it: Reach every nook and cranny with Jones Road’s The Detail Brush, a small, slightly firm face brush designed for precise application. Its flexible bristles easily maneuver around the nose, mouth, and under the eyes for spot coverage exactly where you need it. The brush pairs especially well with the Neutralizer Pencil (also on this list!) for lightweight coverage that’s also travel-friendly (fewer liquids equals less TSA hassle).
Former Allure senior news editor Nicola Dall’Asen using the Jones Road The Detail Brush
Nicola Dall'Asen
Dall’Asen after using the Jones Road The Detail Brush
Nicola Dall'Asen
Tester feedback from former senior news editor Nicola Dall’Asen
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“I have to admit, I seriously underestimated The Detail Brush when I first began using it. Its slim build and dense, tapered bristles led me to believe it was a pretty standard concealer brush—and it is great for precise spot-concealing—but this puppy can do so much more. Need a brush that can pack glitter onto the eyelids without flying everywhere? Detail Brush. Draw a sharp line with a potted eyeliner? Detail Brush. Contour and highlight all your nose's nooks and crannies? You guessed it. I have to have at least two in my kit at all times (one for complexion and one for eyes, naturally).” —Nicola Dall’Asen, former senior news editor
Royal Flush: The Best Blush
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The Best Blush
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Allure editor in chief Jessica Cruel applying the Jones Road Best Blush
Jones Road
Why it’s worth it: Think of the silkiest, most blendable blush you’ve ever used, and now meet the one that could beat it: Jones Road’s The Best Blush. Although it’s a powder, squalane helps the formula melt into the skin like a cream would. Build it up with a brush or sheer it out with your fingers—either way, there’s zero patchiness. Five flattering shades, from deep berry to soft peach (each designed to mimic a natural flush), add a pop of color that instantly illuminates your complexion—without feeling overdone.
Tester feedback from editor in chief Jessica Cruel
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“I’ve been using the Jones Road blush in Berry for years. It’s my go-to powder formula for days when I need a bright pop that won’t turn greasy under camera lights. It’s so pigmented that I can even use my fingers to apply. And for someone who does makeup in the back of Ubers, needing one less brush is an asset.” —Jessica Cruel, editor in chief
Bye-Bye, Blush Blindness: The Blush Brush
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The Blush Brush
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Allure managing editor Alessandra Foresto using the Jones Road The Blush Brush
Alessandra Foresto
Why it's worth it: Rather than play mix and match with your brush stash at home, trust us when we say that Jones Road’s The Blush Brush is the perfect, fluffy tool to gradually layer on your favorite shade. This three-time Allure Best of Beauty Award winner can be used with both powder and cream blushes for streak-free application. The bristles are a happy medium between floppy and stiff, with just the right length for dipping into and sweeping on your go-to color. And, the rounded shape is the perfect size for adding some flush straight to the apples of the cheeks or blending along the cheekbones and temples.
Tester feedback from managing editor Alessandra Foresto
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“I can remember a time when I didn’t think I needed blush, but let’s not talk about that. Now that blush is a can’t-leave-home-without-it item for me, I’ve been working on upgrading my application tools. The brand says the brush is ‘designed for precise product pickup (not too much, not too little),’ and…I see no lies here, particularly when using it for powder blush. It’s also made with vegan bristles, which is a must for me!” —Alessandra Foresto, managing editor
Even-Keeled: Just Enough Tinted Moisturizer
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Just Enough Tinted Moisturizer
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Allure associate social media manager Katie Gunderman after using the Jones Road Just Enough Tinted Moisturizer
Why it’s worth it: The Just Enough Tinted Moisturizer packs a serious punch of hydration via glycerin and sodium hyaluronate. While the sheer coverage packs just enough pigment to even out your skin tone, hide redness, and mask minor discoloration, your skin still looks like, well, skin. Oily skin, have no fear: This airy, breathable tinted moisturizer glides on without clogging pores, which is ideal for days when you want to look polished and fresh—no heavy, full-coverage foundation required. Pat it in with your fingers or use The Daily Brush to apply a thin, smooth, even layer all over.
Tester feedback from associate social media manager Katie Gunderman
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“The Jones Road Just Enough Tinted Moisturizer has the perfect natural finish and light coverage—it’s what I always reach for when I still want to see my skin peeking through. The mousse consistency blends out effortlessly and pairs so nicely with all my other products.” —Katie Gunderman, associate social media manager
More to know
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- Key ingredients: glycerin, sodium hyaluronate
- Shades: 16
- Finish: dewy
Twinkling Eyes: Sparkle Wash
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Sparkle Wash
Jones Road
Why it's worth it: Dazzle your lids with the Jones Road Sparkle Wash, a surprisingly wearable liquid eye shadow packed with shimmer. Each of its five neutral shades features a multidimensional shimmer that never dims, thanks to its long-wearing, no-budge formula. One swipe leaves behind a subtly glittery tint, but feel free to layer the formula on for more intensity and color payoff. Designed to be worn alone or on top of a matte eye shadow, Sparkle Wash diffuses out with a few taps of your finger—no brush needed (we promise).
Allure commerce editor Sarah Han applying the Jones Road Sparkle Wash
Sarah Han
Han after applying the Jones Road Sparkle Wash
Sarah Han
Tester feedback from commerce editor Sarah Han
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“I love a shimmery shadow, and a quick-to-apply one at that. Jones Road's Sparkle Wash takes all but five seconds to swipe and blend out with my fingers. My favorite shade is Midas, a champagne that complements my deep brown eyes and is ‘low-key enough’ (for me, at least) to go with just about any makeup look. Because it dries down pretty fast, I find that blending out the pigment with my fingers—rather than a brush—works better.” —Sarah Han, commerce editor
More to know
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- Key ingredients: glycerin
- Shades: 5
- Finish: shimmer
Dark Circles, Be Damned: The Neutralizer Pencil
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The Neutralizer Pencil
Jones Road
Dall’Asen applying the Jones Road The Neutralizer Pencil
Nicola Dall'Asen
Why it's worth it: Dial down the look of dark circles with The Neutralizer Pencil, a color-correcting take on the brand’s original Face Pencil. This chubby undereye pencil comes in nine peach- and pink-toned shades to minimize discoloration without an ashy finish. It’s also made with shea butter, natural plant waxes, and castor seed oil, which not only boost glide and blendability, but also form a protective moisture barrier to help lock in hydration. Follow it up with the Face Pencil to disguise blue or purple undereyes for a fresh-faced, I-woke-up-like-this look.
Dall’Asen before applying the Jones Road The Neutralizer Pencil
Nicola Dall'Asen
Dall’Asen after applying the Jones Road The Neutralizer Pencil
Nicola Dall'Asen
Tester feedback from Dall’Asen
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“I've recently learned that it's much more effective to use pink- and orange-toned concealers rather than super light ones to conceal redness and dark circles—and Jones Road's Neutralizer Pencil is just that. With the same creamy, buildable formula as The Face Pencil, this one color-corrects like it's nobody's business. It's basically the only complexion makeup I wear these days because it's too easy to swipe it under my eyes, blend it out with my fingers, and go.” —Nicola Dall’Asen, former senior news editor
More to know
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- Key ingredients: castor seed oil, shea butter
- Shades: 9
- Finish: satin
Frame Your Face: The Brow Gel
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The Brow Gel
Jones Road
Felbin applying the Jones Road The Brow Gel
Sarah Felbin
Allure contributing commerce editor Deanna Pai applying Jones Road’s The Brow Gel
Why it's worth it: The eyes may be the windows to the soul, but the eyebrows frame your whole face—and they deserve some love, too. Jones Road’s The Brow Gel has a conditioning formula (hi, panthenol and castor seed oil) that provides a flexible, non-crunchy hold while also hydrating delicate brow hairs. This tinted gel comes in seven shades, including clear, to shape and define brows for a fuller, thicker look. Wear it on its own or pair it with The Brow Pencil to fill in and enhance your natural shape even further.
Felbin before applying the Jones Road The Brow Gel
Sarah Felbin
Felbin after applying the Jones Road The Brow Gel
Sarah Felbin
Tester feedback from Felbin
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“I have thick, coarse brow hair that can get pretty unruly—and not just any brow gel can lock it down. This Jones Road tube is teeny tiny (perfect for travel), but I love the way the spoolie is designed—the bristles on the long side are long enough to comb all the way through my brows, evenly distributing the clear gel. It goes on pretty wet, but dries down quickly and offers a softer hold (so your brows don't feel frozen in place).” —Sarah Felbin, senior commerce editor
Tester feedback from commerce contributing commerce editor Deanna Pai
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“Brow gels are my desert-island makeup product—they frame your face, people!—and this one is excellent, delivering just the right amount of pigment without making my brows look overdone. The spoolie is extra firm, too, making it easy to brush through and blend in.” —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: glycerin, panthenol (a conditioner), castor seed oil (colored shades only)
- Shades: 7
Frequently Asked Questions
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best Jones Road products, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
